This episode tackles the power of the binge, and how bingeable podcast creation has led to audience connection, building a trusting relationship between advertisers and audiences.
Bingeable podcast creation has led to a rise in listener-creator engagement. In fact, two-thirds of listeners are taking in multiple episodes back-to-back in a single session, as they seek connections with not only the story, but the storytellers themselves. In this episode, Sophie discusses how the bingeable model engages listeners while also benefiting advertisers pursuing a way to tell their own brand's story while speaking to devoted audiences.
This episode features Tom Webster, partner at Sounds Profitable, and Delia D’Ambra, host and producer of three hit shows, Counterclock, Park Predators, and Dark Arenas.